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Sally works mainly in the UK, France and Italy, but she also has experience of working in Spain, Portugal, Sweden, Norway, Belgium, the Netherlands, Czech Republic, Slovakia, Poland, Hungary, Bulgaria and Canada.

During her twenty years working in qualitative market research, she has built up particular expertise in the following areas:

Project Design Preparation of proposals in response to client enquiries, topic guide design
Desk Research Telephone interviews with industry pundits and on-line searches
Executive Level Interviewing Face to face and telephone. All levels of seniority including top level management
Moderation of Group Discussions Extensive experience of conducting groups in the UK, France and Italy in both business and healthcare research
Project Management Able to put together and manage a team of like-minded researchers. Has experience of working with recruitment agencies abroad and arranging venues for groups.
Data Analysis and Report Writing Experienced in the interpretation of research findings. Able to provide written summaries and full reports supported by verbatim
Preparation of Presentations Able to provide assistance in the preparation of presentations. Also has experience of attending presentations both in the UK and abroad.