Sally has spent over thirty years working in the field of qualitative market research.
Having gained an initial year’s experience in trade and industrial research with Industrial Market Research Ltd., she was then offered a position working for Tina Durdle in her newly formed market research company.
During a seven year career with Durdle Davies, Sally was primarily involved in business to business research both in continental Europe and the UK.
In February 1991 she started her own business providing a free-lance service to research agencies in the UK and continental Europe building up all-round expertise in many areas.